Introducing Ren’s multiplayer mode: Unlock cross-selling with AI-powered smart intros

The best path to your next deal may already be inside your firm.

Every dealmaker has a version of this story: you find the perfect prospect, craft the perfect pitch, and get nowhere, because you couldn't get a warm intro. You dig through your CRM, scan LinkedIn for mutual connections, and come up empty. Meanwhile, a colleague two floors up has a direct relationship with your target's decision-maker yet has no idea you're chasing the deal.

Multiply that across an entire organization and the cost becomes staggering. Not one missed deal, but hundreds of missed connections—warm paths that existed but were never activated.

Revenue leaders recognize cross-selling as a strategic priority, but tools that promise to solve it have consistently fallen short. Most approach the problem as a matching exercise: map who knows who, and hope for the best. But knowing that someone at your firm is connected to someone at a target company is only a fraction of what it takes to make an effective introduction. The harder questions are: who is the right target, why should they care, and why now?

Introducing AI-powered smart intros

Smart intros are built on proprietary intelligence that no other tool has: years of behavioral data from thousands of dealmakers who have synced their networks with Ren and trained our relevancy scoring algorithm through daily use. That foundation lets Ren evaluate every potential introduction across three dimensions:

• Intent: Ren knows what each dealmaker is trying to accomplish

• Context: Ren develops context on the target person, company, and priorities so introductions are effective

• Timing: Ren monitors millions of events in realtime and finds the signals that make now the moment to reach out, helping your team show up before the competition

For dealmakers, that means seeing the colleague who can make the most effective introduction, along with a ready-to-send intro request with relevant context and signal. All one click away within Ren or on a target contact or company page in your CRM.

For the organization, it means turning your collective network into a coordinated asset. Every synced relationship, every signal Ren surfaces, every introduction made, all compound into a relationship graph that gets smarter over time. Smart intros don't just help one dealmaker close one deal. They create a cross-selling motion that scales with your firm.