How Ren unlocks JLL’s AI-powered approach to client centricity

Despite significant investments in Salesforce and ZoomInfo, dealmaking relied too much on serendipity. Brokers lacked timely signals to reach out to the right targets with the right message at the right time.

Ren’s proprietary AI gives brokers unparalleled insights into clients, from geographic expansions to key hires to product launches. “Ren exposes me, in a very time-efficient way, to client and prospect activities, market trends, and new business development ideas,” says Paul Mas, Managing Director.